I believe to the core in beginner level photography workshops! I’ve talked about the marketing benefits for your client photography business and how workshops can help you attract better quality inquiries super in demand for your photography approach.
But, I’ve beaten around the bush with the money conversation.
Let’s go there.
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I’ve avoided this topic, because I don’t want to come off sounding like this is a get rich quick scheme.
These classes are DEFINITELY not that!
They take some authority, planning, transparency, and both a skill and love for teaching. Still, they’re short & sweet to run while your students make strides in their photography.
The fact is, a beginner level photography class is a way to serve others in an authentic, impactful way that brings money into your bank account.
Meanwhile, you get to talk about something that comes easily to you and makes you all giddy! Win/win all around.
Real quick, grab this free workbook to rock each phase of running a successful workshop:
Personally, I’ve made between $570 – $1500 per workshop. Pretty nice revenue stream, right?!
My workshops run about 3 hours and I allow 5-10 students max. I love the intimacy of a smaller class size (like 5 people), but know I can handle up to 10 students and stay within my time window of 3 hours.
How much you’ll make depends on:
In the beginning, I wasn’t using workshops as a way to lead students into working with me further, so I had no upsells.
I priced myself super low in the beginning ON PURPOSE. I priced low out of fear – am I good enough? – and also, because I cared more about getting in front of a room of my dream potential clients over making a bunch of money. As my experience grew in both photography and teaching, my workshops grew more profitable.
Even at the low end – $570 – that’s still a healthy addition to my bank account for MINIMAL expenses + time – don’t ya think?!
All in all, don’t take what I’ve done as gospel. Set your own prices based on what you WANT to make. Don’t take on everyone else’s money blocks or compare your workshops to anyone else’s. At no other workshop will your students get YOU besides at your own workshop.
The hardest part is creating your workshop. It’s the most time consuming aspect and often the thing that sends you into a mind game of, “Is this enough content? The right content? Too much content?”
So, you may opt to buy a workshop package that guides you along the way with some done-for-you pieces to get it done well, really fast. This is only a one-time expense, likely recovered with your first workshop. Once your workshop is created, you get to reuse it as much as you want!
You’ll set aside money for taxes, just like you would for client work, of course. You also may:
Honestly, that’s really it!
Once your workshop is created, the expenses are next to nothing.
You may also structure your workshop around another “expense:”
a charitable donation.
In 2017, with workshops, I gave $600 (40% of seat sales) to the International FPIES Association while also added $900 to my bank account + my students had a transformative experience! This is totally possible for you too, friend!
That’s not including the upsells to my pre-recorded editing videos. Bonus: One student inquired about a family session too before moving out of their home. Timing didn’t work, as I had surgery, but STILL. #opportunity!
Your workshop is a purely, feel-good revenue stream.
If you haven’t yet, this will help you frame your workshop plan from start to finish:
Instead of consistently offering workshops (unless you believe you have the audience for them already), I recommend offering workshops in seasons. Pick 2-4 months in the year where workshops fit into your shooting schedule well.
Open up registration for, say, 3 workshop dates. Promote the heck out of ’em with a deadline for registration. I’ve had success promoting my workshops in November and offering workshops in early December and late January, for example.
If you do 2 workshops every season, that would be 8 workshops a year. How many is truly up to you, but having some structure around registration open and close is vital to create a sense of urgency (aka help students take action!).
So what other questions do you have about the money, honey? Ask below! Or, get your workshop #done + ready to launch with this: click here.
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