In this episode, you’ll learn 7 key phases of a beginner level photography workshop to prep for, so that YOU can rock your first (or next) class. Everyone plans for the workshop, but there’s SO MUCH MORE around that to take into consideration to leverage workshops into the big picture of your business.
If you can work with clients, you can teach a workshop.
Our knowledge is right under our noses – we’re too close to it to SEE how much we know. We know A LOT more than someone who has zero experience with their camera. That means, you’ve got a lot to offer a newbie!
You do NOT have to know all the gear out there to teach a workshop.
Have your attendees bring their manual. Inside my program, PPW, I have a tool for your students too that doubles as a way to ease your mind.
Nope! You’re not creating your competition. You’re creating dreamier potential clients who could continue to work with you or they go out and tell their friends about you, your workshop, and YOUR approach to photography.
Before we get into the 7 Phases, in full transparency, I have a done-for-you workshop package called, “Profitable Photography Workshops.”
I’m an advocate for teaching fun, in-person, beginner-level photography workshops, because these simple classes are THE BEST + fastest way to get in front of a room full of your dreamiest potential clients and make a high impact, memorable connection.
You get your potential clients’ undivided attention for about 4 hours – that’s HUGE!
No other platform (email, social media, etc.) allows you to do this quite like a transformative workshop.
Here’s the thing: You cannot treat this like a “one n’ done” thing. Like: “Ok, I did a workshop for 10 people” and then WAIT for them to come to you, begging to work with you again…
it doesn’t work like that.
For this, here’s a workbook for you to fill out as we go:
Whether you grab PPW or not doesn’t matter. I want you to set yourself up for success. These workshops are easier than you think! Here’s the 7 Phases broken down:
Now it’s time to let people know about your workshop. This is the plan I see most:
THAT plan is not sustainable. For more launching strategies, definitely listen back to episode 021 with Kyla Roma if you haven’t already.
With PPW, you get my entire launching bonus – it’s my blend of timeless content to a content plan. It’s definitely work up front – creating content – but then that content is RE-USABLE. It’s timeless. It gives you data to work with moving forward.
For your first workshop, I recommend reaching out to everyone you know and simply asking them if they know anyone who ________________. (Fill that blank in really well…)
Fill that blank in one of two ways:
Then consider where you’ll promote:
So, you’ve sold seats. Now what?
What can you do to keep up their engagement + excitement from the time they purchased their seats to the day of the workshop?
I like to get them talking. Ask questions. LISTEN to them. Magic is happening: a potential long-term relationship is sparking.
I have a couple of handouts to keep them busy + learning too (included in PPW).
My advice here: this can be systemized.
Create timeless content you can use over + over and utilize an automated email sequence – I love using ConvertKit.
There are 2 parts:
Does this scare the heck out of you? To think about selling during a workshop? It so does NOT have to feel that way – I don’t feeling like I’m up on a soapbox selling and making people’s skin crawl either – so I can assure you, this is not that.
I’ve got 6 years of direct sales background. We’d call this “planting seeds” and then at the end, you’ll INVITE them to work with you further (whatever your goal is). This is in part of the workshop curriculum I already created for you.
Also, plan your photos with intention – the ones with GREAT stories to them. Personal. Client.
You’ve got 24 – 48 hours to re-engage your workshop attendees. What are you gonna do about it?
Allison Redmon tells you what she does in the next episode, which I LOVE!
Let them know you CARE and you want them to succeed.
Who was your star student?
Get a testimonial!
You may want to weave them into a check-in plan, meaning, they may not be ready yet.
Encourage your students to send you their work AND the stories behind the photos. Why are they excited about what they send you? THAT’S what your next round of potential students really want to do.
Most students won’t move forward with you. That’s normal! They just received so much value from you, they’re good for right now. Just because these students don’t move forward with you right now doesn’t mean not ever.
First, as mentioned in Phase 5, people want to know you care. They weren’t just another seat. So just like you checked in immediately following the workshop, do it again and again. It can taper off over time, but keep them on your radar (so that YOU stay on theirs).
Plan ahead how you’ll do this:
Ok, I’m gonna stop now.
You might be in brain overload to think about ALL the pieces that a workshop can entail. Here’s the secret: your first, second, or fifth workshop doesn’t have to be perfect.
This is all included in the free planning guide here:
“What’s easiest for me right now?”
Watch for when you’re arguing for the bells + whistles. You can add them later. Start with simple.
The good news, most of the work is done. Use the proven workshop package for lifestyle + documentary photographers at profitablephotographyworkshops.com.
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